Proper Identity Management on Online Platforms
The internet is a valued platform the world over. Since its discovery, it has become the platform where most of the activities of human beings are undertaken. There are those who use it for advertisement. However, there is a good number of people who use the platform to build their own brands. Then there are others who use the internet as a platform to build brand names that are actually personal names. Creating of a brand from your own name starts with creating an online profile.
It is easy to create an online identity. Management of the profile is however not as easy. This is because everything is revealed when a name is searched on search engines. Sometimes you want only some parts of your life revealed on search engines. This is where the problem arises. You want to hide some parts of your life online. How is this possible?
Search engine optimization is important when it comes to online identity management. With search engines, it is possible to customize what appears after searching. When properly utilized, search engine optimization can sort out the problem of specific aspects of your name being revealed when searched. In the business world, SEO is used to ensure that you get a competitive advantage over your competitors. This is in relation to people searching for products that are offered by different competing companies.
One good example of a case of online identity management issues is the case of Michael Bullard Jr. This gentleman happened to have a court case which caused serious legal litigations. From the cases, information about his life was revealed. This included his images. The problem arises when it comes to searching the person. Mainly, what appears is information related to his legal challenges. Part of the information are photographs of the person while in custody.
There is definitely an identity issue in Michael Bullard situation. How can he or any other person control what appears when one searches their name? Can he control what details appear? There is a way around this. You can simply optimize what appears under your name on any of the popular search engines. By optimizing, you are actually prioritizing certain aspects associated with your name to appear first when your name is searched.
Due to the increased traffic on the internet, it is important for people to check what appears when their names are searched. You can then do online identity management so as to give people an image about yourself that you want portrayed. This way, you can build your brand online using your name that has already gained popularity and use the brand for different ventures.